Archive for the 'Analysis' Category

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Analysis: Why Facebook Is Not Making Money

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It seems many are misunderstanding the situation over at Facebook Inc and how much money they’re actually making. We’re hoping this article will cover everything you need to know to discuss the topic with your peers.

Let’s go through a little briefing. Facebook is a social networking site that was founded (in 2004) by Mark Zuckerberg during his second year at Harvard University. It’s original name was “The Facebook”, a private social network for Harvard students. The site experienced heavy growth, and opened up to other ivy league schools, Boston area schools and eventually to most universities in North America. Led by company president Sean Parker (co-founder of Napster, the file sharing service), the name was changed to “Facebook” and the company was eventually incorporated in California in 2005. From there, Facebook grew into what it is today. In 2007 $300 million was invested in Facebook (of which $240 million came from Microsoft for a 1.6% share in the company). In 2008, a further $235 million was raised in debt and equity.

Now for our analysis. Facebook has 250 million users around the world, with 35 billion page views every month. It’s main source of income comes from advertising, and it is estimated that Facebook made $265 million in revenue from advertising during 2008 (that number is estimated to reach between $300 and $350 during 2009).

Their costs? With a little help from an article published by TechCrunch, we’re able to form estimations to answer that question. Below are both yearly and monthly costs:

Yearly Costs (with current growth):

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Monthly Costs:

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Keep in mind how much data Facebook has to store, and their total yearly cost totals to $388 million. There’s a reality check.

Analysis: Swine Flu (H1N1) Pandemic انفلونزا الخنازير

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The World Health Organization (WHO) has announced that Influenza H1N1 (Swine Flu) is now in the fifth pandemic influenza phase, indicating a global pandemic is now underway. In phase five, it is recommended that countries activate their pandemic plans on a large scale.

Press Updates From The World Health Organization

Analysis: The “Red Mercury” Hoax مكائن الخياطة, ماكينة الخياطة, الزئبق الاحمر

MOST SEARCHED TERMS IN SAUDI ARABIA THIS WEEK

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We have decided to post a story on the Red Mercury Hoax in Saudi Arabia (please read the article if you are not familiar with what happened). With the aid of SMS and the Internet the hoax became large enough to have a significant impact. Using Google’s analytical technology we’ve been able to create a list of the top 3 rising searches in Saudi Arabia over the past week. The term “breakout” refers to an increase of 5000% or more:

Note:

Google’s search engine is the number one information-search-tool used in Saudi Arabia.

Try Google Translate

Analysis: Cost To Produce The Ipod Shuffle

iSuppli have taken apart Apple’s new Ipod Shuffle to estimate the cost to produce one unit (on a large scale). The cost of all components, headphones and packaging totals to $22, while the device sells for roughly $50. Such a high per-unit profit margin is only an estimate, as it only accounts for hardware (it does not include design, testing, and the development of software such as iTunes). The report noted that Samsung (South Korean), is the gadget’s major supplier, providing the main application chip.

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Read Further Analysis From Business Week